Zdvořilý řečový habitus jako sociokulturní regulativ vztahové sítě IV. Sociální zoom, jeho předpoklady a evoluce ****************************************************************************************** * ****************************************************************************************** The Polite Speech Habitus as a Socio-Cultural Regulator of the Network of Relationships IV Its Conditions and Evolution Abstract This article deals with the face-to-face relation as the necessary and sole axiomatic defi human world. The human world, primarily perceived through the perspective of evaluating th the relation to the Other, is a cultural and biological construct. The face carries a spec that is necessarily formed through its relation to other faces. The human face is a prereq origin of language, which is exuded by the face, thus being both a product of the animal w as strategic human behaviour encoded in the language. Modern man and their behaviour is th evolution of social zoom, a process that determined present-day civilisation solely on the evolution of a balancing mechanism, i.e. altruistic language behaviour. Keywords: face; altruism; speech; image of the world; behaviour; social zoom Článek v PDF ke stažení [ URL "LM-1105-version1-slowik.pdf"] Miroslav Slowik [ URL "LM-360.html "]