“Pop-rurality”: Rurality Interdiscourse in the Village of the Year Competition












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            * Novotná Hedvika, Bittnerová Dana, Heřmanský Martin
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            Abstrakt

            The Village of the Year in the Czech Republic is a national competition held since 1995, a
            by the Ministry of Regional Development. Its aim is to promote the “restoration” and “deve
            Czech countryside through communal projects carried out by villagers themselves. Each year

            Czech and Moravian villages enter the competition. Being focused on the countryside, the n
            is one of the competition’s
            defining features. But what kind of rurality is it? What are its constituents? How it is p

            village competition projects? And what are the sources of the forms it takes?
            Our analysis of media representations by village competitors (web sites, video presentatio

            alongside materials provided for competitors by the Ministry and other participating organ
            (competition rules, official documents, etc.) and various media representations of the com
            (television reports, etc.), reveals how the discourses involved operate and how they creat

            “ideal” village that is to be seen as a model to be followed. We argue that the several di
            rurality interwoven in the representations of villages within the competition (those of ex
            public/media, villagers, and policymakers) form an interdiscourse of “poprurality”, which 

            deterritorialized, enriched with shared global (pop?cultural) elements, and re-territorial
            then float freely in public (especially virtual) space.


            Klíčová slova
            rural anthropology; social representations; imagined rurality; discourse analysis; Czech R


            Pdf ke stažení [ URL "LM-452-version1-pop_rurality_rurality_interdis.pdf"]

            Novotná Hedvika [ URL "LM-276.html "]

            Bittnerová Dana [ URL "LM-109.html "]
            Heřmanský Martin [ URL "LM-174.html "]