Přerámcování Řecka v českých mainstreamových psaných médiích












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            * Huleja Jan
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            Reframing of Greece in Czech mainstream written media


            Abstrakt
            We would like to document the radical transformation of the media presentation of Greece a

            that occurred at the time of the so-called crisis on the material of Czech mainstream medi
            (linguistic data up to 2009 was gained from the Czech National Corpus, data from the years
            based on the author‘s own excerpts). The media texts dedicated to Greece and the Greeks fr

            before the crisis and during the crisis reveal the transformation of the media world, and 
            transformation of the frame in which Czechs considered Greece at the end of 2012. This fra

            also probably shared with the majority of citizens from the so-called responsible countrie
            Union. Research proves that what was evaluated with positive or neutral attributes before 
            later often described with negative attributes. The Greek's "story" has been rewritten - h

            put into a negative frame. Our paper is based on the theory of frames as presented in the 
            Goffman, C. J. Fillmore, J. Butler, and especially G. Lakoff, who applies this theory in t
            media communication and indicates its potential as an interpretive tool for grasping the m

            world.

            Klíčová slova

            framing; conceptual metaphor; cognitive linguistics; stereotype; Greece

            Článek v PDF ke stažení [ URL "LM-907-version1-huleja.pdf"]


            Jan Huleja [ URL "LM-185.html "]